Email marketing is a very powerful tool as inboxes still draw the majority of people's attention. Working to build a list of people interested and engaged with your product or service is vital for any growing company. Email campaigns can include updates about sales, digital magazine or newsletter formats, to longer "drip campaigns" that help subscribers learn about your brand over time. And, another beautiful thing about email campaigns: everything can be tracked and measured for the best results possible.
Services include subscriber building strategies, design, content creation, A/B testing, and automation.
Recent Work: Chicken of the Sea Mermaid Memo
Working with agency, Active Ingredients, I worked with the design team to come up with seasonal ideas featuring "on-trend" topics for Chicken of the Sea's monthly Mermaid Memo. Work included strategy and copy writing.
Recent Work: LittleLane New Subscriber Drip Campaign
Created an automated nurture campaign to reach customer's throughout all stages of their purchasing decision. Work included strategy, design, copy, and automation set-up using Mailchimp and Mandrill.